The Most Overlooked Room in Any Interior

There is a moment in almost every commercial interior project when the bathroom gets deprioritised.
The main spaces have been resolved. The concept is clear. Materials selected, lighting considered, furniture specified. And then, somewhere toward the end, the bathroom receives whatever is left.

Milan Design Week is always intense.

There is so much to see that you quickly fall into a rhythm. Moving from one installation to the next, taking in as much as possible. Furniture, lighting, materials, concepts. Every space offers something new.

Interior design has never been more visible. Today, inspiration is immediate. With a few clicks, thousands of interiors can be viewed, saved and organised into curated collections.

Interior design has never been more visible. Today, inspiration is immediate. With a few clicks, thousands of interiors can be viewed, saved and organised into curated collections.

When people look at a finished interior, it often feels complete and resolved, as if it has always existed that way.

Retail design often begins with the identity of a brand. Logos, colours and graphics are typically translated into materials, signage or visual details within a space. But occasionally a brand mark offers something more: a spatial idea.

Interior design is often discussed in terms of materials, lighting or furniture, yet the most memorable spaces are rarely defined by these elements alone.
What gives a space its identity is the underlying narrative that connects them.

Retail design has evolved significantly over the past decade. As online shopping continues to grow, physical stores are no longer defined only by transactions. Instead, they have become places of discovery, experience and brand storytelling.

Boutique hotels have reshaped the expectations of hospitality design.
Rather than focusing on scale or uniformity, they prioritise atmosphere, identity and the quality of spatial experience.